Connecting with homeowners is a race to trust.
Ensuring Stability
The Foundation For Roofing Success
A strong brand and market presence are crucial for gaining homeowners' confidence. We focus on growth-driven design, offering affordable startup solutions and continually adding tools and strategies to ensure your company's success and resilience.
The Defensive Advantage
Every sale is a race to trust; that's why it's important to have a strong brand and presence in the market to gain the trust of homeowners in your area. Think about it like this: you wouldn't invite people to a party at your house before you clean it. Lead generation (offensive marketing) is inviting people to the party, and a strong brand and online presence (defensive marketing) is having a clean home.
Our defensive marketing approach revolves around growth-driven design. We believe in providing you with everything you need to get started at a price that won't break the bank. But we don't stop there – as we guide you along the path to success, we continuously add more tools and strategies to your marketing arsenal. Our ultimate goal is to help your company grow and thrive regardless of seasonality or reliance on weather conditions.
WHAT TO EXPECT
We build custom solutions for your roofing business and contact you every month to discuss the progress of your plan and what will be implemented next. No strings attached, which means you can cancel anytime and keep everything we've delivered. Below are examples of deliverables you can expect in the first 90 days.
Brand guidelines
The first thing we will do is create a brand for your company or give your current brand a refresh. Our Foundations service includes a one-on-one design consultation with one of our in-house graphic designers.
This personalized approach ensures you receive a brand that you are proud of and that earns the trust of homeowners in your area.
Following the consultation, we will provide you with comprehensive brand guidelines. These guidelines will include logo variations, precise color codes, and font names, helping you maintain brand consistency at every touchpoint of the customer journey.
A Dynamic High-Performance Website
After crafting your visually stunning brand, we enhance your digital presence by building a website using the advanced HubSpot platform. Utilizing a growth-driven design approach, we ensure your website is continuously refined and expanded by adding new pages, making it even more dynamic and engaging.
Our websites are optimized for mobile devices, ensuring a seamless and responsive experience for users on any device. This mobile optimization is crucial for reaching homeowners and potential clients who browse on their phones or tablets.
Click on the scrolling roofing logos below to see examples of the websites we've built.
SALES COLLATERAL
We create professional marketing materials tailored to your business needs. Among these materials, we take pride in crafting visually appealing business cards, eye-catching yard signs, and engaging door hangers. What sets our designs apart is the strategic incorporation of QR codes.
These QR codes serve as dynamic bridges, seamlessly connecting homeowners to your online presence with a simple scan. It's a seamless blend of design and technology, ensuring that your marketing materials not only capture attention but also drive direct engagement with your website.
Consistent SEO Content
To maximize SEO and attract valuable organic search traffic, we will write monthly blog posts tailored to homeowners in your area.
These high-quality, keyword-optimized articles will boost your online visibility, establish your authority, and engage your audience, ensuring your roofing company stands out in search engine results.
Regular blog content also keeps your website fresh and relevant, which is crucial for maintaining search engine rankings. Additionally, these blogs can provide useful information to potential customers, building trust and positioning your company as a go-to resource for roofing needs.
A FOUNDATION FOR GROWTH
By building a robust digital presence and maintaining consistent, relevant content, you create a trustworthy brand that homeowners can rely on.